The SM Store
Year
2017-2018
Role
Marketing Supervisor
Responsibility
Proactively co-produced all marketing projects of the team behind The SM Store’s premier branding, from campaign productions to event management to digital content campaigns to marketing budget implementation.
The Project
SM Style Stories
Co-produced the first SM Style Series, an award-winning digital micro-series that featured local celebrities and macro-influencers that reached 35M unique audiences in less than a month.
A Gold Stevie Winner
Award for Innovative In Social Media Marketing
The Project
SM Style Stories 2
Produced the initial creative direction of the SM Style Stories 2 that featured top personalities in fashion, beauty, sports, and creative industry.
